Users will soon have a fresh option that enables them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread launch. This development coincides with a rise in AI-generated material, driven by new content generation software.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing channels on a popular video site primarily display AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is frequently illogical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including digital art to science explainers, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The platform announced that there are currently over a billion videos on its service identified as AI-generated. Overall, over 100 m pieces of content are added to the app every day, making AI-generated material a limited part of its total content library.
User Control Features
Users will be able to limit or boost the amount of AI content they see by opening the topic control feature in the app and picking the AI content topic. Further subjects that are already be modified under the tool include news, fashion, beauty, and movement.
Platform Guidelines
TikTok’s guidelines require content makers to tag lifelike AI-made content, and it prohibits harmful deepfakes of celebrities or crisis events. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the app will now apply an “AI-made” watermark to content produced via its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This action is intended to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2m awareness program for experts and organizations to produce informative material about ethical AI use. This initiative will assist non-profit groups dedicated to training coding and technology.
Platform Protection
TikTok has justified its safety measures, following debate over plans to make redundant a large number of review team members in the United Kingdom. The company is planning to reduce hundreds of positions in its trust and safety department in London, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A company official explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it is viewed by humans. The company reported a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
